Design is not just what it looks like and feels like. Design is how it worksSteve Jobs, Co-Founder of Apple
Businesses Need Designers
Studies using the S&P index repeatedly demonstrate that design-driven companies outperform others on the stock market, significantly. In fact, a famous Design Management Institute study covering decade-long trends in stock market data estimated that design-conscious companies superseded their weakly designed competition by a striking factor of 219%!
So, yes, the design of a brand or product can be influential to success. And design is more than just a first impression–from basic company branding to product development, design touches every level of your sales funnel. Thoughtful design can make a website more easily navigable and directly lead to an increase in sales, it can create a more appealing aesthetic for consumers to browse and consider, and it can make your overall product more impactful!